A live directory for
what builders are shipping.
whatareyoushipping is the fastest way to give a project a permanent home on the public web. One mention of @whatrushipping on X turns into an SEO-indexed listing page, a dofollow backlink to your project, and a standalone announcement post on our X profile that tags you back. No signup. No form. Live in about 60 seconds.
The problem
Shipping a new product on the indie web is a lonely act of broadcasting. You post on X. The post performs for 24 hours, then it dies in the algorithm. The post page itself has no SEO value — X is closed to most crawlers. Your project URL gets one click for every fifty impressions. The link equity evaporates.
Existing directories want you to fill out a form, upload a logo, wait for moderation, and remember to come back next month and edit fields when something changes. The friction is enough that most builders don't bother.
The fix
You already know how to post on X. Add @whatrushipping to a post or reply describing what you're building, and within about 60 seconds you have:
- A public, server-rendered listing page at
whatareyoushipping.com/your-projectwith properSoftwareApplicationJSON-LD structured data - A permanent dofollow backlink to your project URL — search engines pass full link equity through it
- An announcement post on the @whatrushipping profile that tags you and attaches a custom 1200×630 social card with your project name, tagline, and category
- An author profile page at
whatareyoushipping.com/by/your-handlethat aggregates every build you ship over time - Inclusion in our sitemap, RSS feed, and the homepage feed — indexed by Google, Bing, and the AI bots that crawl the open web
How it works
Post or reply on X
From any X account, mention @whatrushipping in a post or reply. Tell us the name, what it is, and ideally the URL. That's the whole interaction with us.
AI reads the post
An LLM extracts the project name, category, URL, pricing, and a one-line value prop. It scores the submission for legitimacy. Spam, jokes, and incoherent posts are rejected before they ever land.
Listed in under a minute
Your project page goes live, the bot replies to your original post with the URL, and a separate announcement goes out on @whatrushipping's timeline tagging you. Anyone who follows @whatrushipping sees it. Search engines start crawling immediately.
What you actually get
Dofollow backlink
Your project URL appears on a real domain with rel="noopener" only — no nofollow, no ugc, no sponsored. The link passes full SEO equity to your site.
SEO-indexed listing page
Server-rendered, statically generated, schema-marked. Your project name, tagline, category, pricing, and original post all appear on a permanent URL with full Open Graph and X social card metadata.
Announcement post on X
@whatrushipping posts a standalone announcement that tags your handle and attaches a custom social card. Followers of the bot account see it. You get the notification — and whatever reposts, replies, and follow-on attention that drives.
Per-project social card
Every listing has a generated 1200×630 image with your project name, tagline, category, and a deterministic color palette. When anyone shares the listing URL, that image is what unfurls — on X, Slack, Discord, iMessage, anywhere.
Author profile
Every project ties back to an author page at /by/your-handle. Ship multiple projects and they all collect under one URL — a living portfolio that links back to your X.
LLM-retrievable
We explicitly welcome every major AI training and live-retrieval crawler — GPTBot, ClaudeBot, OAI-SearchBot, Claude-SearchBot, PerplexityBot, Google-Extended, Bytespider, Applebot-Extended. Listings are designed to surface when someone asks ChatGPT, Claude, Perplexity, or Gemini.
Made for LLM-era discoverability
When someone asks ChatGPT “what's a good AI cofounder tool” or Perplexity “show me indie hacker projects shipped this week,” we want your listing to be one of the answers.
Our robots.txt explicitly welcomes every major AI training and live-retrieval crawler — GPTBot, ClaudeBot, OAI-SearchBot, Claude-SearchBot, PerplexityBot, Google-Extended, Bytespider, Applebot-Extended, and more. We publish an llms.txt file at the root, conforming to the llmstxt.org spec, so AI systems can ingest the full directory in a structured format. The companion llms-full.txt contains the complete content of every listing in a single document.
This means your listing isn't just a Google-indexed page. It's content that LLM-powered search systems can find, cite, and recommend. The dofollow backlink is the SEO piece — still there, still doing work. But the bigger story is that builders shipping in 2026 need to be discoverable in chat, not just search. We make that happen automatically when you mention us.
What we block
We block aggressive SEO data scrapers — Semrush, Ahrefs, MJ12, Dotbot, rogerbot. Those tools harvest data to sell to competitors of the builders we list. We're not interested in helping them.
We do not block any search engine, social media crawler, or AI system that drives discovery for our listed builders.
Who it's for
You're launching this week. You don't have a marketing budget. You need a few extra signals that your project exists — to Google, to friends-of-friends, to whoever searches "indie SaaS built last month." Ship a post, get a permanent URL pointing back to your domain.
You have 6 weekend projects and one collected portfolio that's just a Notion doc. Use your author page as the canonical "stuff I've made" URL. Every new project adds to it without you having to maintain anything.
Devtools live or die on backlinks and word-of-mouth. A dofollow link from a real domain that the AI/Devtools tag ranks for is worth a couple of cold-email outreach campaigns. And it's free.
Every release post can become a listing. If you ship 8 meaningful features a year, that's 8 indexed pages on a third-party domain pointing to your product — each one a fresh signal to search engines that your software is actively maintained.
Why free
Founders, indie builders, developers, and small teams already do the hard part — they ship. Most of them never get the exposure that work deserves. Twitter timelines move on in an hour. Product Hunt is a single Tuesday. A Show HN scrolls off the front page by lunch. Meanwhile the search engines and AI assistants that founders, investors, and customers actually use to find tools have no idea your project exists. We want to change that, and we don't think builders should have to pay to be discovered.
Every listing is a permanent, SEO-indexed page with a dofollow backlink to your site, plus an announcement post that tags you back. It's retrievable in ChatGPT, Claude, Perplexity, and Gemini, so when someone asks an AI assistant for tools in your category, your project can be one of the answers. The point is to put real exposure within reach of anyone shipping something, not to gatekeep it behind a paywall.
We may eventually offer paid placement — featured listings on the homepage, verified-builder badges, dedicated category pages. The core mechanic — mention us, get a listing with a dofollow link and an announcement — will stay free forever for individual builders, founders, and developers. That's the entire promise.
Built by
whatareyoushipping is built and operated by Dynamic Alpha LLC, a product company building AI-leveraged tools for developers, builders, founders, and the companies they're shipping. We focus on infrastructure and surface area that helps small teams move at the pace of large ones — agentic workflows, discovery layers, and the unglamorous plumbing between them. whatareyoushipping is one of those products: built end-to-end by us, run end-to-end by us, and pointed at giving every builder a permanent corner of the web.
If something on the site is wrong about your project, or you want a listing taken down, the removal form handles it.
Ship your first listing
From any X account, post or reply with @whatrushipping and one line about what you're building. We'll handle the rest.